NextLink
For MSPs and IT service providers

Fill the pipeline beyond referrals.
Steady outbound for MSPs.

Most MSPs grow on referrals until referrals slow down. NextLink sends the connection requests and follow-ups on LinkedIn and email to business owners and IT decision makers in your market, so new conversations keep coming in.

LinkedIn + emailBuilt for local and regional marketsLive in about 15 minutes
NextLink for MSPs
See how a campaign is set up, start to finish.Book a live demo
Sound familiar?

Referrals are great. They're just not a plan.

When the techs are busy and the owner is the salesperson, outbound is the first thing to stop.

Growth depends on referrals. Good months and slow months, with little you can do to change it.
The owner is the sales team. Between client escalations and projects, there's no time left to prospect.
Cold calls don't land. Decision makers don't pick up, and a single email gets ignored.
What you get

How MSPs use NextLink

Reach owners in your market

Target by location, industry and company size so every conversation is a business you can actually serve.

Stay in front of them

A connection, a note, a follow-up and an email over a few weeks, so yours is the name they know when IT breaks.

Keep the owner selling

The busywork runs on its own. You step in when someone wants to talk.

One inbox for replies

Every reply from LinkedIn and email in one place, with saved replies.

Follow-up that never slips

Smart delays and conditions keep each prospect moving until they reply.

See what works

Acceptance, replies and meetings by campaign, so you know which industries and messages land.

How it works

Set it up once. It keeps working.

Your first campaign can be live in about 15 minutes.

1

Connect the accounts

Link the LinkedIn profiles and email inboxes you'll send from.

2

Pick who to reach

Bring a Sales Navigator search or a list. NextLink pulls the prospects in.

3

Write the messaging once

Connection note and follow-ups in your own voice, with smart delays and conditions.

4

Work the replies

Every response lands in one inbox. You take the conversations from there.

Still you

Automated follow-up. Still personal.

Worried automation will make your outreach feel robotic? With NextLink, the automation handles the timing and the follow-up. The words and the conversations stay yours.

You write every messageIn your own voice, for the people you want to reach. Not a canned template.
Personal details built inEach message pulls in the prospect's name, company and title.
A real person answersWhen someone replies, the follow-ups stop and you take the conversation.
Step in anytimeReply by hand from the inbox or change your messaging whenever you want.

The difference: nobody forgets to follow up, and nobody has to send the same note 200 times. You still sound like you.

Inside NextLink

What your team works in every day

Real screens from a live NextLink account.

NextLink inbox with every reply from every LinkedIn profile in one place
One inbox for every profile. Replies from every LinkedIn seat land in one place, with labels, saved replies and the prospect's details right beside the conversation.
NextLink visual sequence builder
Visual sequence builder. Connection requests, messages, InMail, email, calls and voicemail drops, with "if connected" branches and delays.
Adding prospects to a NextLink campaign
Bring in prospects your way. Sales Navigator searches and lists, post and event engagers, groups, CSV uploads or the API.
NextLink dashboard with outreach performance and activity feed
Dashboard. Requests sent, acceptance and reply rates, and a live activity feed across every campaign.
NextLink campaign statistics
Results per campaign. Contacted, connected, replied and leads, plus acceptance and reply rates you can share.

Want it on one page? Download the NextLink overview (PDF)

Names and messages replaced with examples.

Questions

Common questions

Will it sound like a robot?

No. You write every message in your own voice, and each one pulls in the prospect's name, company and title. When someone replies, the follow-ups stop and a real person on your team takes the conversation.

Will this get my LinkedIn account restricted?

Any LinkedIn automation carries some risk, so we run it carefully: conservative daily limits, a slow ramp-up for new profiles, automatic cleanup of old invites, and tight target lists. How we keep accounts safe.

Do I need Sales Navigator?

Yes. NextLink works with LinkedIn Sales Navigator. It doesn't run on LinkedIn Recruiter alone.

How long does setup take?

Your first campaign can be live in about 15 minutes. We set up the first one with you on a call.

Can it send email too?

Yes. Sequences can mix LinkedIn steps, email, voicemail drops and calls. No SMS.

Can we run it for our clients under our own brand?

Yes. Agencies run it for clients under the client's name and profile. Ask us about white label on the demo.

How does pricing work?

Pricing is per seat, one for each LinkedIn profile that sends, and every team starts with a trial so you can see results before committing. We'll walk you through it on the demo.

Who answers the replies?

Your team. Every reply lands in one inbox across all your profiles, with saved replies to make answering fast.

Who's behind it

Built by NextPay, a business-solutions company that works with merchants nationwide

Real people set you up and support you, from the first campaign on.

Book a demo
See it live

Get a walkthrough on your use case

A 30-minute live demo. We'll show you how a campaign would look for you: who to target, the messaging, and the follow-up.

Pick a time now

Choose a 30-minute slot that works for you.

Book a 30-min demo

Or send us a note

We'll reach out within one business day.